Not Just Travel agents urged to prepare for ‘second peaks’ lates market

Not Just Travel homeworkers have been urged to prepare for a ‘second peaks’ targeting late bookings.

 

Co-founder Steve Witt revealed at company summer conference that 60% of bookings are for last-minute holidays.

 

As a result, the weekend event at East Midlands Conference Centre was perfectly timed to ensure consultants were “primed and ready” to optimise on the lucrative lates market, he noted.

 

Three hundred people, including 37 key trade partners, took part in a schedule of workshops, alongside panel discussions that paired newer consultants with established agents whose businesses are growing quickly.

 

Witt said: “Our consultants told us they wanted more time with our trade partners, so we built the programme around that.

 

“When our consultants and our partners get together in real time, bookings follow. Our entire business is based on relationships, and we invest in ours.”

 

A series of 14 awards recognised performance across the network, with winners ranging from consultants in their first year to the company’s most established business owners.

 

Winners included:

 

Nicholas Blyth, who joined within the past year, named 2026 Outstanding Performance - Launch, securing the largest growth in sales June 2025 - May 2026.

 

Dean Greenwood & Simon Jackson won the Client Loyalty Award 2026 for holding the highest repeat booker rate across the entire company. 

 

Vikki Coffey won Top Cruise Performer in recognition of the company’s biggest growth in sales June 2025 - May 2026.

 

Anne Moseley, previously an NHS midwife for 17 years, joined Not Just Travel after her contract was terminated due to health issues from Covid-19, won the Spirit of NJT for her inspirational attitude and embodying NJT’s values.

 

Other award winners: 

Cruise Champion of the Year 2026 - Gemma Outram

Insurance Expert of the Year 2026 - Michaela Farn

Customer Experience Champion 2026 - David Walker AKA The Travel Snob

Family Travel Expert of the Year 2026 - Ellie Parkinson

Short-Haul Travel Champion 2026 - Dale Sidebottom

Long-Haul Travel Champion 2026 - Eunika Colceag

Social Impact Award 2026 - Sarah Heduan

NJT Rising Star 2026 - Amy Perring

2026 Outstanding Performance - Academy - Kerry McMahon

2026 Outstanding Performance - University - Suzy Blyth

Sustainability Champion 2026 - Lisette Julio Quinn

Retail Champion 2026 - The Travel Chaps