Not Just Travel promotes Emma Holliday to head of trade

Emma Holliday has been promoted to the newly-created role of head of trade at Not Just Travel.

The former senior trade business development manager will lead the homeworking group’s relationships with 45 key trade partners and manage the company’s wider network of land-based industry partners.

Holliday has been with the homeworking group since 2019, when she joined as a corporate personal travel coach working directly with consultants.

Her promotion comes shortly after Duncan Croucher’s, who joined the company in the same year as Holliday, from senior cruise business development manager to head of cruise sales. 

Holliday said: "I already have valuable relationships with the trade. What this role allows me to do is give them more attention and be their consistent point of contact who understands what our consultants need."

The promotion is part of a broader push by the company to grow its senior talent. Recent appointments include Josie Allen as head of marketing and Hayley Edwards as channel partnership manager.

NJT co-founder Steve Witt said: "Emma knows this business and she knows the trade. Closer partnerships at a senior level means better terms, better product access and more useful knowledge for our consultants. The stronger those relationships are, the more sales our consultants proactively generate."

Holliday started her career at 16, working her way through agency management before spending eight years overseas as a resort manager.

She joined Jet2.com as a business development manager, then spent time at Leeds Bradford Airport before moving to Thomas Cook as national sales manager. She has been working in travel for more than 30 years.