Oliver's Travels woos more agents with referral initiative

A £5,000 referral initiative has been created by Oliver’s Travels as trade bookings rise 22% year on year.

The move comes as the villa specialist reported that its largest trade booking for 2026 has exceeded £36,000 in value, providing £3,675 commission to the unnamed agent.

Agents are now being rewarded for growing its trade partner community this summer with an ‘Insider Invite’ incentive.

The promotion, which runs until August 31, gives existing Oliver’s Travels trade partners the chance to refer travel agent colleagues who are not yet registered with the operator.

Once a referral is approved, both the referrer and the new partner will receive an entry into a prize draw to win a £5,000 Oliver’s Travels gift voucher.

Both parties will receive three additional entries if the referred agent goes on to confirm a booking during the promotional period, with every successful referral increasing their chances of winning.

The company’s travel advisor manager Fern Higgens said: "Trade is becoming an increasingly important channel for Oliver’s Travels.

“Our trade network has grown 465% since 2022 and we’re investing in growing that community further."