OTC acquires Travelstore.com

THE Online Travel Corporation has acquired rival web-agency and technology company Travelstore.com in a deal worth £2.1 million.

As part of the deal OTC has also acquired Travelstore subsidiaries Oxford Technology Solutions, Amersham Travel limited and Equator-net.

The aim is to strengthen OTC’s presence in the business travel marketplace. The company’s Joint Venture Travel operation, which serves the business market, is to rebrand under the Travelstore name.

OTC’s leisure brands, which include the Bargainholidays.com website, will be retained.

OTC chief executive Mark Jones said: “With Travelstore on board, we intend becoming a key mover and shaker in the business travel marketplace.”