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Party Hard Travel named a sponsor of ITV’s Love Island
Party Hard Travel has described being named as one of the sponsors of the new series of ITV’s Love Island as a “huge moment”.
The company has been unveiled as a sponsor of the show’s interactive segment, in which viewers can win prizes including £50,000 cash, an all-inclusive holiday to Majorca with tickets to the series’ final and Party Hard ‘ultimate event’ packages with VIP upgrades.
The tour operator, which is sold through travel agents and Attraction World, has also expanded its destination portfolio for this summer, adding Barcelona and Split, and has launched Party Hard in the Snow in a bid to offer year-round holidays and employment opportunities for its staff.
More: Party Hard Travel targets ‘significant’ growth as it turns 10
Chief executive Nathan Cable said it was the second time the operator had sponsored the show.
He said: “Love Island is watched by exactly the audience we exist for. We first sponsored the competition back in the 2017 series and it’s great to be back.”
Party Hard Travel has reported growth of more than 100% in average year-on-year turnover in the last three years and is targeting an increase in annual bookings from 57,000 in 2025 to 86,000 this year.
The company made it into 35th place on to the Sunday Times 100 list of Britain’s fastest-growing private companies this year.
Cable, who co-founded the business a decade ago, said it was a “real honour” to be on the list, reflecting a “sustained period of growth” for the company.
He added: "We are always striving for better, and we’ve reinvested our profits back into the company to provide the very best customer experience possible, which has led to this incredible growth.
"We work incredibly hard to fuel that growth and that is down to our amazing team, including more than 50 reps, and the huge investment we continue to make in customer service and the overall experience."
He said the company was continuing to use customer feedback and polls to decide which artists, DJs and destinations to add to future events and packages. This has helped shape the entertainment line-up, including returning headliner Dizzee Rascal alongside big-name DJs including Joel Corry, Nathan Dawe, D.O.D and Gaskin.
Albufeira in Portgual is set to take over as the operator’s top-selling destination this summer after only being introduced last year. Other big growth markets include Ayia Napa, Malta, Zante, Malia and Magaluf, all in double/triple digit growth.
"A lot of our decisions and strategy are driven by our customers and customer-facing team members. We ask them what they want, thousands respond, and we make it happen,” noted Cable.
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