P&O Cruises becomes front-of-shirt sponsor for Southampton FC

P&O Cruises has become the official front-of-shirt sponsor for Southampton FC.

The deal covers the 2025-26 season in the EFL Championship and builds on the line’s previous commitment to the club.
 

Last year, the line was official sleeve partner and title partner of its official charity, Saints Foundation.

The new partnership will offer exclusive benefits and experiences, including cruise offers and giveaways for Southampton FC supporters, match tickets for P&O Cruises guests, meet-and-greet events with players and special onboard coaching sessions.

Carnival UK and P&O Cruises president Paul Ludlow said: “We couldn’t be prouder to continue to support our home team ahead of an exciting new season under new manager Will Still. 

“Contribution to the local community, regional economy and to the club and its fans is vital and we look forward to a successful season.”

Southampton FC chief executive Phil Parsons added: "P&O Cruises has already become an integral part of the Saints family and we are delighted to extend our partnership with such a fantastic company. 

“Having P&O Cruises as our new front-of-shirt partner is a natural and exciting progression that speaks to the values we both hold dear, pride in our city and a belief in the power of community.
 

“I’m really looking forward to building on our relationship even further over the coming years.”