P&O Cruises' ‘largest ever’ Black Friday sale focused on longer sailings

Agents are being encouraged to support P&O Cruises’ “largest ever” Black Friday promotion focused on longer sailings.

The line is offering discounts of up to £300 per cabin on more than 500 cruises departing between March 2026 and October 2027.

The sale includes limited-time offers for cruises to destinations such as the Caribbean, Norwegian fjords and Mediterranean. 

The promotion is applicable to select Early Saver or Select Price bookings of 14 nights or more from today (Thursday) until midnight on December 2.

Agents will have five opportunities a day to win 300 Shine Rewards Club points across the duration of the Black Friday activity.

They need to register and process all eligible bookings made by midnight on December 2 via the points-based loyalty and rewards scheme.

P&O Cruises associate vice president for sales & distribution Ruth Venn said: “We’re always exploring ways to continue delivering exceptional value for guests, whilst also providing our travel agent partners with enticing promotions for their clients – and our biggest ever Black Friday sale does exactly that. 

“This event is a fantastic sales opportunity with offers to some of the world’s most desirable destinations, and what’s more, there are plenty of Shine Rewards Club points up for grabs for agents, too.” 

Sample prices lead in at £1,319 per person for a 14-night Arvia Norwegian fjords, Spain and France itinerary departing from Southampton on April 11, 2026.