Premier Holidays ‘dream’ holiday prize features Qatar and Sri Lanka

Premier Holidays has launched a trade incentive offering agents the chance to win a “dream holiday” to Sri Lanka with a stopover in Qatar.

News of the initiative – which celebrates the company’s 90th anniversary – came as the Foreign Office relaxed its travel advice to Gulf destinations including Qatar.

Running for the next 90 days (June 19-September 18), the ‘90 Years – 90 Days – £90 Giveaways’ campaign also rewards travel agents with weekly prizes and enhanced booking rewards.

Agents who make a booking with Premier Holidays during the incentive period will be automatically entered into a weekly prize draw to win £90, with winners selected each week throughout the campaign.

In addition, agents will receive an extra £25 incentive on every long-haul package booking, on top of Premier Holidays’ standard booking incentive.

As a grand finale, every qualifying booking made during the campaign will also be entered into a prize draw to win a holiday for two to Sri Lanka, including a stopover in Qatar, valued at £5,000 – showcasing two of Premier Holidays’ destinations and offering agents the opportunity to experience the product.

More: FCDO relaxes guidance for travel to Gulf region

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Premier Holidays said the campaign launches at a “particularly positive time” for the travel industry, following the FCDO announcement, allowing travel and sales to return to normal.

Dom Carrick, head of trade sales at Premier Holidays, said: “The lifting of the FCDO restrictions is fantastic news for both the travel trade and customers.

“We’re delighted to see confidence return to the region and are excited to support our agent partners with this new incentive as they help customers book their next adventure.

“As we celebrate 90 years of Premier Holidays, we wanted to create a campaign that rewards our valued trade partners while reminding customers that there has never been a better time to start planning their next holiday.

“Whether it’s Dubai, Thailand, Canada, South Africa, Australia, the US or beyond – the world is waiting.

“From weekly cash prizes and enhanced booking incentives to the chance to win a holiday to Sri Lanka with a Qatar stopover, we’re giving agents more reasons than ever to engage, book and win during this special anniversary campaign.”

The incentive applies to all Premier Holidays bookings made during the promotional period, with the additional £25 bonus available on long-haul package holidays.