Premier Holidays provides price guarantee with new Africa brochure

Premier Holidays is offering a price guarantee on 2027 Africa departures as part of an expanded programme.

The move is designed to support forward bookings and provide greater confidence for both agents and their clients, according to the operator.

“This ensures customers can book early with confidence, secure in the knowledge that their holiday price is protected,” a statement said.

The company’s new 2026-27 Africa brochure, to be distributed to agents this month, covers South Africa, Victoria Falls, Botswana, Namibia, Mozambique, Tanzania and Zanzibar.

A case of South African wine is being offered in a brochure launch trade competition running until March 31.

Four new touring itineraries have been introduced to the programme together with 16 new hotels and lodges, more excursions and a new ‘Premier Recommends’ feature in every destination, offering inspiring suggestions to encourage bookings.

The brochure has also been revamped with enhanced product details, exclusive offers and clearer value-led messaging.