Preussag unveils new brand

PREUSSAG has unveiled a new umbrella brand for its travel companies, including Lunn Poly, Thomson Holidays and Britannia Airways.

The ‘World of Tui’ brand will be used to identify al of its companies, taking in 70 tour operators, three airlines and several thousand travel agencies across Europe.

Each of the individual brands will be retained, but they will adopt a distinctive smile shaped logo.

Thomson Travel Group chief executive Charles Gurassa said: “For all of our millions of customers our job is simply to give them the best weeks of their year, to make them smile, time and time again. People want to travel with a company they trust, which has the right values, and will really deliver what it promises.

“The smile represents all those things and we expect it will become one of the best known marks of quality and good service.”