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| Journal: TWUK | Section: |
| Title: | Issue Date: 23/10/00 |
| Author: | Page Number: 86 |
| Copyright: Other |
"The do-it-yourself market is the biggest threat to short-break operators and is the major reason why the market was flat and, in some cases, down this year”. Cresta head of marketing Jane Williams on the company's campaign to fight off the threat of low-cost airlines.