Rabbie’s reinforces sustainability commitment after receiving King’s enterprise award

The boss of small groups operator Rabbie’s reaffirmed a commitment to sustainability while accepting a King’s Award for Enterprise for International Trade.

Rabbie’s is permitted to use the King’s Award emblem for the next five years, showcasing the firm as a leader in its field.

Staff are given paid volunteer days to support local charities, while the brand has a voluntary self-imposed carbon tax of £10 per tonne and operates under a strong ‘leave no trace’ policy.

The Edinburgh-based company claimed 3,155% growth in overseas turnover during the three-year period recognised by the King’s Award. 

The US, Canada, Australia and Germany now represent almost three-quarters of the company’s overseas customer base.

Chief executive Hazel Rickett said: “Being able to operate sustainably is incredibly important. The very thing we are selling, we must sustain. It is hugely important to Rabbie’s and me that we do this and can pass it on to future generations.

“As we look ahead to 2026, this seal of approval will play a huge role in strengthening our brand presence at home and abroad. 

“This award should be viewed as a catalyst for continued growth, as we expand our tours, reach new audiences, and further prioritise sustainable travel.”