Red Sea coastal town launches AI-powered agent training platform

El Gouna, a town on the Red Sea coast of Egypt, has launched a free AI-based agent training platform.

The platform contains five modules offering in-depth information on every bookable property and attraction and is designed to give agents specific selling tips to British travellers.

Each module comes with quizzes and an AI-powered coaching and roleplay system where agents can have live conversations with a virtual El Gouna specialist as if they were speaking to a customer.

Agents that complete all five modules on the ElGounaSpecialist.com by July 6 will be automatically entered to win a place on a four-night fam trip taking place in the second half of 2025.

Sherine Sennara, head of marketing at Orascom Hotels Management, said: “With more flights than ever to Hurghada thanks to new routes with easyJet and WizzAir, and a growing appetite for cost-effective holidays, our presence in the UK market is steadily increasing.

“We’ve launched this platform to provide agents with the essential tools they need to effectively sell El Gouna to British travellers even if they’ve not visited themselves, and we’re already seeing a strong interest among agents, with over 140 individuals already signed up to the platform.”