Responsible Travel boosts agent engagement with £200 cash gifts

A £200 cash incentive for agents has been extended by Responsible Travel by an additional month.

The promotion, alongside 10% commission, runs until September 1 based on bookings via the company’s new Agents Hub which features around 1,000 holidays.

Agents can also request an additional gift when booking - a free day out for a disadvantaged young person via Responsible Travel’s global Trip for a Trip initiative, or a £20 Lonnely Planet book voucher.

Nearly all Responsible Travel’s 6,000 holidays are trade bookable. But its dedicated Agents Hub collection includes the higher 10% commission rate and £200 incentive.

Travel partnerships manager Tessa O’Hara said: “We’ve worked with agents for over 25 years, and the new Hub really builds on that experience.

"It’s a one-stop shop for our best incentives and an incredible range of holidays. It also provides a direct connection to our specialist partners who craft and deliver each trip - allowing agents to work in close partnership with them to create the perfect experience for their customers. And of course we’re right on hand for any support that’s needed.

“There’s a great diversity of product in there, from wildlife and family holidays to walking and small ship cruises. This year we’ve seen a 20% uptick in leads for bespoke safaris and have added some fantastic new products around this too.”

She added: "We’ve added several new bespoke safaris to our Agents Hub collection amid rising demand for these tailored holidays – with enquiries up by over 20% in 2026 compared to 2025."