ROL Cruise forges Riviera Travel partnership

Independent cruise retailer ROL Cruise has forged a new collaboration with river cruise and touring specialist Riviera Travel.

The partnership follows strong interest in Riviera’s holidays from a recent in-house ROL survey, demonstrating the demand for high-quality river cruising among customers.

The agreement sees ROL expand its portfolio with dedicated solo traveller offers with the operator, reflecting growing interest.

ROL chief commercial officer Sarah Wikevand said: “Riviera Travel’s river cruise collection is known for its premium quality, comfort and enriching travel experiences – these are values that align perfectly with our own.  

"With the addition of attractive no single supplement options, this partnership allows us to open up even more possibilities for our customers.

“Our team is currently enjoying dedicated product training to ensure we represent the Riviera brand with the expertise and care our customers expect.”

Riviera head of UK trade  Amanda Docherty added: “We are delighted to be partnering with ROL Cruise to showcase our river collection to their valued customers. 

"This collaboration brings two trusted brands with a strong commitment to outstanding service and quality – we can’t wait to get started.”