Royal Caribbean brings back Royal on the Road store takeovers

Royal Caribbean has opened applications for its second wave of Royal on the Road shop visits taking place in September.

The initiative was launched in February and saw the line’s sales development managers offer personalised support and work on store takeovers with family-friendly activities, branded point-of-sale materials and a tailored training programme for staff.

Agents can apply for the opportunity to host a Royal on the Road in-store takeover between September 7 and 20 via this link, and successful applicants will be notified in early August.

Aaron Langford, senior sales director for the UK and Ireland, said: “Fresh from the incredible time our agents had onboard Legend of the Seas, we’re excited to be opening applications for the next wave of Royal on the Road.

“We look forward to working with our agent partners to bring the Royal Caribbean experience directly into their stores, helping them engage their customers, showcase the unique opportunities of a Royal Caribbean holiday and inspire new bookings.”

Langford added: “We firmly believe in supporting agents both with experiences onboard and instore to help grow their businesses.”