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She brings more than 15 years industry experience to the role including time spent with Thomas Cook and Flight Centre UK.
Mason-Parker joins the Worcestershire-based company run by father and son team Simon and Nick Scott ahead of its 25th anniversary next year.
Managing director Nick Scott said: “As a company we are continuing to develop and expand and the next few years will see an exciting period of change for us.
“Sara’s gained a lot of experience across the sector and I have no doubt her talents will help us to retain our place as a market leader in the business travel industry.”