Seychelles Tourist Office axes 100% Pure advertising drive

 

 

 

 

 

 

 

 

 

 

 

Journal: TWUK	Section:
Title:	Issue Date: 12/06/00
Author:	Page Number: 2
Copyright: Other

 

 

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Seychelles: the authority has wasted thousand of pounds on its latest advertising campaign

 

 

Seychelles Tourist Office axes 100% Pure advertising drive

THE SEYCHELLES Tourist Office has wasted thousands of pounds from its marketing budget after being forced to drop an advertising campaign.

 

The Seychelles Tourist Office has had to axe its 100% Pure marketing campaign after receiving complaints from Tourism New Zealand.

 

A campaign of the same name is used by the New Zealand body, which is believed to have threatened the Seychelles Tourist Office with legal action unless the advertising slogan was changed.

 

In a statement, Tourism New Zealand said the Seychelles had agreed to cease all use of the expression 100% Pure. The Seychelles Tourist Office confirmed that the marketing campaign had been changed, saying it had been realigned for the future.