SHG runs agent incentive to capitalise on late booking demand

Specialist Holidays Group hopes to capitalise on late demand with a new incentive designed to reward agents.

Agents can win a three-night stay for two at Domes Lake Algarve, including flights, private transfers and airport lounge access in the booking promotion running until June 30.

All bookings made with SHG brands will be automatically entered into the prize draw with travel valid for this year and 2027.

Agents receive one entry for American Holidays and Citalia bookings, two for Sovereign bookings, and five for Domes Resorts bookings made through Sovereign.

The campaign is designed to boost engagement across Sovereign, Citalia and American Holidays, while supporting agents during a tougher trading period and encouraging late bookings, according to SHG

Head of trade partnerships Jorge Quibell said: “We know it’s been a tough couple of months for our agent partners, and we really value the hard work they put in day in, day out on the frontline looking after their customers. For us, the best gift we can give is the gift of travel.

“We’re here to support our agent partners, and we’re backing this up not only with incentives like this, but with incredible offers across all three of our brands.

“There’s a real focus on late bookings right now, and we have hundreds of offers in market across our luxury portfolio, with five-star holidays starting from just £799 per person for a week.

“With flexible airline options and a wide range of exclusive hotel offers, agents can tailor holidays to suit their customers, ensuring SHG remains a competitive choice for the trade.”