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Solmar Villas is offering agents the chance to win one of six fam trip places as part of the specialist’s peaks campaign.
The sales incentive applies to bookings made until March 31 and every booking counts as an entry.
Bonus entries will be given for booking specific destination and villa spotlights, which are promoted through bi-weekly email and social communications.
The company also has a discount of £200 off summer 2026 bookings as part of its peaks campaign, valid until February 2.
The offer can be used on villa holidays departing between April 29-October 7, using the code SOLMAR200 at checkout.
Solmar has more than 2,500 properties on offer, in destinations including Spain, Portugal, Cyprus, Greece, Turkey and the Canary Islands.
Sharon Bradbury, general manager, said: “The UK travel trade is hugely important to us, and we were thrilled to see a 20% year-on-year increase in trade sales for 2025.
“Last year we did our first ever fam trip, taking a group of agents to visit several of our properties in Kalkan.
“For 2026 we are offering two fams, with six places on offer for agents who work with us on sales during the peaks period.
“Destinations are still to be announced but we’re excited for agents to experience the quality and customer care that Solmar offers, first hand.”
The brand is currently on TV with a new advertising campaign fronted by celebrity brand ambassador, Will Mellor, who recorded the ad with his wife and two children, on location at Villa Aurora Thesan in Zakynthos.
Solmar has two new destinations for 2026: the Greek island of Paxos and Spain’s Costa Almeria, primarily in the Desert Springs Resort.