Sovereign Luxury Travel returns to print with dedicated trade brochure

Sovereign Luxury Travel has launched a 90-page print brochure in response to demand from travel agents for physical marketing materials to help inspire premium clients.

The specialist operator will distribute the brochure to key agency partners across the UK over the coming weeks, providing a sales tool designed to support in-store consultations and boost conversion rates.

The move marks a renewed focus on traditional print collateral by parent company Specialist Holidays Group (SHG) following direct feedback from the trade.

Jorge Quibell, head of trade partnerships at SHG, said: “Our travel agent partners remain at the heart of everything we do, and the demand for a dedicated Sovereign Luxury Travel brochure has been clear.

“Customers continue to value the opportunity to browse and be inspired when planning a luxury holiday, and this brochure gives agents another tool to support those conversations.”

The new brochure showcases the operator’s expanded portfolio of four and five-star hotels, resorts, and tailor-made experiences.

“We’re delighted to be able to respond to that demand, bring our product offering to life and drive bookings,” Quibell added.

Agents can request a physical copy of the brochure or access the digital version via the operator’s trade portal or through the SHG Agent Facebook Page.