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Journal: TWUK	Section:
Title:	Issue Date: 22/05/00
Author:	Page Number: 74
Copyright: Other

 

 

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You may find his cheesy grin a bit nauseating, but you have to take your hat off to Sir Richard Branson when it comes to self promotion.

 

At the launch of Virgin Atlantic's Gatwick-Las Vegas flights, the bearded-one spared no expense in decking out Leicester Square's Equinox nightclub with Vegas-style bars, craps and roulette tables.

 

There was also, of course, the obligatory scantily-clad showgirls at the glittering event. Well, you can't beat sex, drinking and gambling, can you?

 

For those who believe you can beat the above activities, there was also a fire-throwing magician, some celebrity lookalikes and a half-decent band.

 

We can only imagine what Virgin has planned when the flights actually start next month.

 

It made other recent events staged by tour operators look a bit drab.

 

And there were plenty of agents having a good time at the Virgin event.

 

When they shook off their hangovers and got back to work, I wonder whether they were promoting the commission-cutting British Airways or Virgin.

 

No, actually I don't wonder.