Swaffield shifted in BA sales shake-up.

BRITISH Airways head of leisure sales Andrew Swaffield has been appointed general manager global sales and distribution in the latest phase of Martin George’s sales and marketing department shake-up.

Swaffield will be responsible for developing the global sales strategy and managing relationships with credit card companies, global distribution systems and travel partners. He reports into head of global sales and distribution Tiffany Hall, his former UK and Ireland boss.

New head of UK and Ireland sales David Noyes will recruit Swaffield’s replacement with an announcement expected next month.