Taking to the road for promotion

Taking to the road for promotion

HOLIDAY Hypermarkets is continuing its awareness campaign through a fleet of London black cabs. Four taxis will be adorned with the Holiday Hypermarkets brand and call-centre number for the next 12 months. Managing director John Donnelly said: "Cabs are a mobile hoarding that go out onto the streets to spread the company's identity.” Pictured is Holiday Hypermarkets regional sales manager Rebecca Smith, left, and Staines branch general manager Bernadette Byrne.