Thailand drive targets weddings market rise

Report by Alan Moore

WEDDINGS and honeymoon couples and females travelling on their own will be the focus of a new Thailand advertising campaign for next year.

Tourism Authority for Thailand marketing and public relations manager, UK and Ireland, Chris Lee, said he is keen to focus on women as they are the decision-makers when it comes to choosing a holiday and also because young males dominate the single-traveller market to Thailand.

He added that the new campaign, ‘So much to smile about’ is part of a £510,000 UK promotion planned for the next 12 months to draw attention to the hospitality of the Thai people.

He said: “For the past three years we have tied to educate the trade and consumers that Thailand has wonderful beaches, food, shopping, history and a unique culture. Now we need to focus on other parts of the Thai experience.