The First Resort signs Virgin.net deal

INTERNET-BASED agency The First Resort has signed a deal to become the preferred holiday supplier for leisure and entertainment website Virgin.net.

Visitors to the Virgin.net website will see the usual Virgin branding, although the technology and the holidays on offer will come from The First Resort.

The First Resort commercial director Hugh Clayson said: “We have the technology and can re-brand our website to meet partner requirements. The First Resort and Virgin.net is an exciting progression, the launch comes at a perfect time to further boost sales for the late deals holidays’ market for summer 2001.”

Initially customers will have to book over the phone although on-line bookability will soon be added.