Thomas Cook completes first phase of rebrand

THOMAS Cook has completed the first phase of its store rebranding programme, with 23% of its shops now fitted with the ‘blue and yellow globe’ corporate identity.

In total 148 stores have been rebranded from the old red logo to the new colours. Further shops will be updated next year, with Thomas Cook’s UK and oversees operations, and its 24 aircraft – currently flying under the JMC name – all rebranded by the summer.

Thomas Cook retail property director Phil Newby said: “We have had a very positive response from customers to the new look, which will help strengthen our brand further as the airline and resorts also become Thomas Cook-branded.”