Thomascook.com to sponsor reality TV show

THOMASCOOK.COM is to sponsor a new television programme called Global E-Missions.

The show features three groups of three people who will travel the world to complete challenges set by viewers who visit the Global E-Missions website.

A spokesman for Thomascook.com said: “A viewer in Ireland may email the contestants and say, ‘go and visit the Guinness brewery and drink ten pints of the stuff’ and they would go and do it. The best suggestions will broadcast 10 days later, it’s a reality TV programme.”  

Prizes will be awarded to members of the public whose missions are selected.

The programme is being produced by Carlton and will be broadcast on ITV between July 26 and October 17.

Thomascook.com will supply flights for the contestants and has backed the Global E-Missions website.