Thomson to train agents on benefits of selling UK breaks

Thomson is to educate its retail and call-centre travel agents on the benefits of selling British holidays after admitting it hasn’t done enough in the past.

Referring to agents’ knowledge of the domestic tourism market, TUI UK commercial director Karen Froggatt said: “We’re not as good as we should be.”

The multiple has revealed plans to have a a new UK market e-learning programme in place by the end of the year. It hopes the scheme, which will be compulsory for all Thomson’s 4,500 agents, will double its domestic holiday sales.

Froggatt said: “We’ve got our own in-house products to sort out first but there are so many domestic holiday products now, we’ve got an awful lot to learn.”

A TUI spokesman said domestic sales currently make up around 8% of the retail network’s total sales.