Trade calls for push on package holidays

THE trade has called for more to be done to promote the benefits of a package holiday as consumers become increasingly aware of how to book independently.

Operators were on the defensive following a survey by investment bank Goldman Sachs, which claimed independent bookings were on average 26.2% cheaper than brochure prices.

MyTravel distribution and charter tour operations managing director Steve Endacott said it was up to ABTA or the Federation of Tour Operators to increase public awareness. “There’s a lot more to holidays than a flight and accommodation,” he said.

Elements often over-looked include transfers, reps in resort, financial protection and hotels that meet health and safety standards, he said.