Trade focus as First Class Cruise releases first brochure

The first brochure from new brand First Class Cruise has been released with a focus on the trade.

The publication follows a new group structure revealed last month by First Class Holidays.

The dedicated programme features a handpicked range of premium and luxury cruises, tailor-made journeys, and cruise-and-stay holidays across the globe.

Ocean and river sailings are featured together with ultra luxury cruises.

Brands featured include Azamara, Celebrity Cruises, Holland America Line, Oceania, Regent Seven Seas, Silversea and Seabourn.

Expedition cruises with Quark and Ponant are included in addition to tall ship sailings with Star Clippers and Windstar

First Class Travel Group chief executive Daniel Gathercole said: “Our new brochure is more than just a collection of cruises — it’s a window into what’s possible when you combine the world’s finest cruise lines with First Class service and bespoke experiences.”

Head of product Loran Curry added: “We’ve built this brochure with the trade in mind. 

“Every itinerary has been carefully curated to reflect the kind of immersive, flexible, and enriching journeys customers are looking for - whether that’s a luxury expedition to Antarctica or a tailor-made stay and sail in Southeast Asia. It’s a genuine showcase of what makes First Class Cruise different.”