Advantage Travel Partnership has recruited Jonny Peat as commercial manager for cruise.
Peat joins the consortium on April 29 from Celebrity Cruises, where he has worked since 2014.
He has held a number of positions at the cruise line including regional sales manager and most recently, luxury business development manager. He has previously held positions at Viking Cruises, Thomas Cook and Princess Cruises.
Peat will report to John Sullivan, Advantage’s head of commercial.
Sullivan said: “Jonny is a great appointment and will be a strong addition to the team as we focus on growing our share of the cruise market moving forward.
“With his extensive experience of the UK cruise sector and a strong profile across the UK travel industry, he will work closely with our network of cruise partners to further strengthen our cruise proposition for members as well as help us drive our overall cruise strategy, through developing a robust and enhanced communications and events programme with our Cruise Champions.”
Typically, the Advantage Travel Partnership generates more than £400 million of cruise sales annually and is looking to grow its share of the market.
Sullivan added: “Whilst cruise was badly impacted during the pandemic, the long-term growth prospects of the industry remain strong, and we want to be in a position to fully leverage the opportunities this will bring for members.”