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TRAVEL Choice has refused to comply with the new rules on transparency until the Government has given approval to the multiple’s proposals.
The First Choice agency said it will not risk wasting thousands of pounds on printing posters, brochures, stickers and stationery that may not satisfy the Department of Trade and Industry.
The vertically integrated companies were given until Monday to comply with the order and display their ownership links on shop windows.
Lunn Poly and Going Places have gone ahead with their own interpretation of the order, even though their own drafts have yet to be approved.
Both said they were confident it would be given the all clear.