Travel Deals Direct broadens product range

TELEVISION-based agency Travel Deals Direct has broadened its product range and started selling holidays in the upmarket and adventure sector.

The company has signed deals with tour operators Somak and Hayes and Jarvis and now offers breaks in Kenya, Egypt and Thailand.

It has also strengthened its cruise proposition via partnerships with P&O Cruises and Royal Caribbean International.

Travel Deals Direct has taken the move following success in selling traditional sunshine destinations such as Majorca, Tenerife and Florida.

Commercial Director Gary Wardrope said: “Having been successful in the mainstream holiday markets, we’re now really starting to fly in some other sectors too. We will certainly be developing this area of our business as we become an increasingly interactive service, making the most of our technological advantages and exciting opportunities.”