Tui Blue city break hotels to open in Europe

The Tui Blue brand of hotels is being expanded into European cities with its first properties in Seville and Lisbon.

The move reflects growing popularity of city breaks and is being described by the company as opening a new chapter for Tui Blue beyond its established portfolio of leisure hotels in beach, mountain and resort destinations.

Tui Blue Sevilla Suites (pictured) will become the first to open in a European city. The new-build will feature 89 rooms, a roof-top pool and co-working space and is due to join the portfolio in late 2026.

Tui Blue Rossio in Lisbon, has been signed under a franchise agreement and is currently undergoing a “comprehensive” redesign. 

The 30-room boutique hotel is set to open early next year.

Tours and activities business Tui Musement will be offering excursions, activities and attraction tickets that help guests discover both cities.

Tui Group chief operating officer Marco Ciomperlik said: "The launch of Tui Blue city breaks in Europe is a major milestone for our brand. 

“Tui Blue has developed into our fastest-growing leisure hotel brand, with more than 100 hotels worldwide and ambitious international growth plans. 

“Following the first openings in cities across Asia, we are now bringing our distinctive leisure hotel concept to some of Europe’s most attractive urban holiday destinations.

"Lisbon and Seville are ideal destinations, combining strong city break appeal with the rich local culture, food and experiences that sit naturally at the heart of the Tui Blue concept. 

“The new hotel openings will also benefit from the variety of Tui’s offering. Tui Blue’s high-quality hotel accommodation can be easily combined with Tui Musement’s curated experiences to deliver a more comprehensive and meaningful time in destination for our customers.”