Tui creates price-match guarantee for package holidays

Tui has introduced a price-match pledge that covers packages using its in-house airline.

Details of the price-match promise have been shared with independent agents.

The initiative has been designed to give customers, retail teams and independent agents “extra reassurance” that they are getting the best value when booking a Tui package holiday, “so customers don’t need to shop around”. 

A company spokesperson said: “We know that value for money is front of mind for many customers right now, and this new promise is about ensuring customers can book with confidence, knowing they won’t miss out if the same Tui package is available for less elsewhere.

“Under the new promise, customers can request a price match if they find the same Tui package holiday available at a lower price with another operator within 72 hours of booking their holiday – available in all channels – online, via our own retail stores or independent travel agents.

“Where the criteria are met, we’ll either discount the booking or refund the price difference if the final balance has already been paid, helping ensure customers genuinely get the most for their money, without needing to shop around again after they’ve booked.”

The promise applies when:

• The holiday is a like‑for‑like package, publicly available at a lower price with another holiday company
• It departs from the same airport, on the same date, on the same Tui flight
• It includes the same accommodation, board basis, room type, duration and passenger details
• Transfers and at least the same baggage allowance are included

Claims are submitted via an online form, supported by a timestamped screenshot of the lower-priced package. Where validated, discounts will be processed within 14 days, according to Tui.

The promise applies to Tui package holidays booked that include a Tui flight.

Holidays booked with Tui that fly with third-party airlines are excluded, along with any Marella Cruises, Crystal Ski and Tui river cruise bookings.