Tui offers prizes for agents as part of ‘biggest sale ever’

Tui UK and Ireland has unwrapped its “biggest sale ever” with discounts on holidays during summer 2026, winter 2026 and summer 2027.

The sale offers 10% savings with a promotional code up to the value of £500 per booking, thousands of free kids’ places, and low deposits from £60 per person.

Hundreds of free room upgrades are available across selected hotels.

Meanwhile, Tui River Cruises has offers of up to £300 off per booking when customers spend over £3,500 or £200 off per booking when customers spend over £2,500 on sailings departing between March 1, 2026, and October 31, 2027.

Furthermore, from December 23 to February 21, Tui is giving agents the chance to win prizes including holidays.

Agents who book a Riu holiday through Tui can enter into a prize draw to win a holiday to Mexico, Zanzibar, or Morocco.

Any Karisma hotel booking through Tui offers the chance to win holidays, John Lewis hampers and other premium prizes.

A Tui Hotels & Resorts Rewards incentive offers the change to win a holiday for two at Tui Blue in Croatia plus five Lifestyle vouchers.

Agents who book any Domes property for 2026 through Tui could win a stay for two at Domes Aulus Chania or Aulus Rhodes.

Any booking flying from Newcastle could win the agent one of 10 places at a cocktail-making and food evening hosted by the airport.

Bart Quinton Smith, marketing and sales director at Tui UK&I, said: “This is our biggest sale to date, and it’s designed to give customers unbeatable value while offering agents strong selling points for 2026 and beyond.

“Alongside savings of up to £500 per booking, we’re prioritising flexibility – from low deposits to departures from over 20 UK airports and varied holiday durations.

“This sale gives agents the tools to deliver exceptional choice and value. It’s all about helping our travel agent partners turn those holiday dreams into reality.”