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UK agents will be among those selected to join the first travel advisor board being established by the St Kitts Tourism Authority.
The island aims to source eight members representing the key markets of the US, Canada, UK and the Caribbean.
“Advisors will be selected based on professional experience, industry reputation and alignment with the destination’s tourism priorities,” the tourism authority said.
“This initiative aims to strengthen ties with the travel agent community by providing professionals with the opportunity to share direct feedback, offer valuable insights and contribute to the destination’s ongoing tourism strategy.”
The tourism authority said it was seeking representatives with expertise across all of St. Kitts’ core tourism pillars, including adventure travel, eco-tourism, luxury travel, romance, family travel, cultural experiences, events and corporate travel.
Travel advisor board members will have the opportunity to influence tourism strategy and marketing efforts; attend an annual meeting with key decision makers; exclusive networking opportunities and financial rewards and other incentives
Tourism authority chief executive Kelly Fontenelle said: “The launch of the Travel Advisor Board reflects our continued commitment to strengthening the relationship between St Kitts and the travel agent community.
“By listening to and collaborating with our valued partners, we can stay agile in the face of global trends and evolving consumer behaviour – ensuring St Kitts remains a competitive and sought-after destination.”