Virgin Atlantic Holidays to open flagship store at Battersea Power Station

Virgin Atlantic Holidays is set to open its first London flagship store at Battersea Power Station later this year as part of an ongoing expansion of its retail network.

Located inside the restored Grade II listed landmark, the shop will feature dedicated travel specialists offering tailored advice for long-haul itineraries, including Caribbean escapes, US road trips, multi-centre tours and bespoke travel experiences.

The operator said the opening forms part of its strategy to become the “premium long-haul holiday provider of choice” by establishing a presence in high-footfall retail and leisure destinations.

Dave Geer, chief commercial officer at Virgin Atlantic, said: “We’re incredibly excited to open our first London flagship store at Battersea Power Station. It’s a landmark destination that perfectly reflects the ambition behind Virgin Atlantic Holidays as we continue to evolve our retail experience.

“Whether customers are dreaming of a Caribbean escape, an unforgettable road trip across the USA or an adventure in Phuket, our travel experts are there to help create holidays that are as unique as the people taking them.”