Virgin Voyages thanks agents with triple rewards and Mexico fam giveaway

Virgin Voyages is offering triple rewards and a ‘Bring on Mexico’ fam trip giveaway as part of a month-long celebration of its agent partners.

The cruise line is thanking agents throughout July – its UK First Mate [agent] Appreciation Month - with a special month of extra incentives, giveaways and exclusive offers.

As part of the campaign, agents can earn £15 per booking, three times the usual £5, logged on the online agent incentive platform First Mate Loot.

For bookings on the seven-night Virgin Voyages’ UK Comedy Fest Voyage, agents will received six times the usual amount, earning £30 per booking. The round trip cruise on Valiant Lady from August 20, 2026, to August 27, 2026, out of Portsmouth, calls at Bruges, Amsterdam and Hamburg. 

The fam trip giveaway gives agents the chance to win one of five places on Scarlet Lady’s Mexico & Bimini Beach Club sailing, departing on November 28, 2026. This type of offer is usually reserved for key selling periods such as Wave, the line said.

Under the offer, the more bookings agents log, the more chances they have to secure a place. The winners will be announced on Virgin Voyages’ agent Facebook group the Bridge UK.

The line is also running weekly “share and win” social giveaways throughout the month, giving agents the chance to win exclusive Virgin Voyages ‘swag’ and a special edition of The Bridge UK Live, a virtual broadcast and social media event featuring Nirmal Saverimuttu, Virgin Voyages chief executive, and Nathan Rosenberg, chief brand experience, marketing and momentum officer.

SJ Walker, director of UK sales, said: “We know how much energy, expertise and passion First Mates [agents] put into selling Virgin Voyages, and we never take that for granted. They are often the first people to explain what makes the brand feel different, from the food and entertainment to the adults-only atmosphere and the value included onboard.

“First Mate Appreciation Month is about putting them front and centre. We wanted to give agents more reasons to engage, more opportunities to be rewarded and a few extra surprises along the way, while recognising the important role they continue to play in our growth in the UK.”

The campaign comes as Virgin Voyages reintroduces free drinks on all sailings on a limited-time offer until July 6. This gives guests a bar tab of up to 500 US dollars on all cruises.

Agents can combine the offer with the line’s current free balcony upgrade, which is available on new bookings made until July 31, 2026.

The combinable offer is available across sailings on Scarlet Lady, Resilient Lady, Valiant Lady and Brilliant Lady, and includes cruises to the Caribbean, Mediterranean, the US West Coast and Alaska.

It includes a bar tab worth 500 US dollars to spend onboard on cocktails, wine pairings, speciality coffees and ‘Shake for Champagne’; 70% off the second guest; and a free balcony upgrade, offering a Sea Terrace cabin at the same price as a Sea View cabin.