Viva Cruises launches ‘Sell three, sail free’ incentive

Viva Cruises has launched a ‘Sell three, sail free’ incentive giving agents the chance to win a cruise on the line’s newest ship.

The complimentary voyage will be a three or four-night sailing on Viva Beyond, the first in the fleet’s Viva Boutique category, featuring itineraries on the Seine in France.

To enter, agents must book three cabins across selected itineraries on the 112-passenger vessel by June 30.

One of the qualifying itineraries is the ’Pure Culture Along the Seine’ cruise, with departures on June 28, July 19, July 26 and August 16.

Another is ’In the Footsteps of Impressionism’, with departures on July 12 and September 6, while the third is the ’Culinary Delights of Normandy’ itinerary which sails on September 27.

Bookings will be automatically registered, and the winners will be announced via the line’s trade Facebook page and agent newsletter.

All three itineraries have a lead-in fare of £1,795 per person, which includes all meals, a selection of premium drinks, a complimentary high tea once per voyage, Wi-Fi, gratuities and Rituals toiletries.

This comes as the European specialist unveils a broader summer campaign offering a free cabin upgrade, onboard credit and a reduced single supplement of 20% on a collection of cruises.

The campaign applies to new bookings on 65 river cruises departing in 2026, provided they are made by June 30.

Michelle Daniels, country manager for the UK & Ireland, Australia and New Zealand, said: “Travel agents play a hugely important role in our business, and we wanted to create an incentive that genuinely rewards their hard work.

“The ‘Sell Three, Sail Free’ campaign gives agents the chance to enjoy the Viva Beyond experience themselves while continuing to grow their bookings with us. We hope this offer provides both a thank you for their support and an opportunity to discover what makes the vessel so special.”