Find the familiar and the unexpected in Florida

State of surprises 

Florida has the capacity to astonish clients more than they might expect. They can wander the cobblestone streets and visit 17th-century Castillo de San Marcos in St. Augustine or head to Winter Park and the Charles Hosmer Morse Museum of American Art, where visitors can explore the origins of America’s art nouveau movement through Louis Comfort Tiffany’s exquisite glasswork. In St. Petersburg, the Salvador Dalí Museum has the largest permanent display of the surrealist artist’s work outside Spain. If you have equine lovers among your clients, suggest a canter along Ocala National Forest’s sandy horse trails, where sprawling prairies morph into dense sand pine woodlands.

What’s new

Inspire clients to continue their Florida adventure with these new experiences:

Game on

Get swept up in the buzz of the World Cup with Miami’s Fifa fan festival in Bayfront Park from June 13 to July 5.

Action-packed events 

Make the most of the cultural calendar, from carnivals and music festivals to the NASCAR Cup Series Championships and boat shows.

Eco experiences

Explore more than 50 new experiences along the Florida Keys Eco-Experience Trail, from backwater kayaking to learning about the living coral barrier reef, the only one in the continental US.

Golf galore

Adding to Florida’s renowned luxury golf portfolio, Cabot Citrus Farms in the state’s west opened last year with two 18-hole courses and two short courses.