How G Adventures’ travel can be a force for good

G Adventures’ commitment to making travel a force for good is something that’s hardwired into its DNA. So much so it has a dedicated community tourism and sustainability programme, G for Good, where specific community tourism partners are integrated in most itineraries (known as G for Good Moments) so your clients can witness first-hand the good work G Adventures is supporting. Here are three other ways G Adventures champions travel as a force for good:

1. Trees for days 

G Adventures’ commitment to sustainability spans both people and planet. For each day of a client’s trip, the operator will grow a tree on their behalf in one of 23 reforestation projects worldwide, helping to regenerate natural landscapes and supporting local communities by creating jobs and income – with six million trees planted so far.

2. Ripple Score

To showcase how much G Adventures’ trips benefit local economies, the operator created the Ripple Score. On a scale of 0 to 100, the Ripple Score shows what percentage of a traveller’s money stays in the local communities they visit with G Adventures. The higher the number, the bigger the impact the client’s money has. The average Ripple Score for a G Adventures trip is 92, meaning 92% of the money travellers spend in the destinations they visit goes to local businesses and services.