Turkish carrier Freebird Airlines is to run stand-alone flights from Gatwick and Manchester to Antalya this summer.
The move follows the airline running charter flights for UK tour operators from a range of UK airports to Turkey.
Freebird will initially operate two flights a week on Wednesdays and Saturdays from Manchester from July 3.
Gatwick departures will run on Tuesdays and Sundays from July 4.
Flights will operate until the end of October and will recommence in May 2022, initially with the same frequency.
Three price options, from a basic cabin baggage-only offering, to a fully flexible, bags and pre-seating included option, wlll be available.
Flexible flight changes due to Covid restrictions will also be offered by the carrier which runs a fleet of eight Airbus A320s.
Revenue management manager Onur Sezgen said: “Despite the challenges of Covid both in the UK and Turkey, Freebird remains committed to the UK leisure market and in particular, to support those travel companies in the UK offering holidays to Turkey.
“Turkey is an extremely popular destination for UK holidaymakers. We want to make sure we can help provide the opportunity for holidaymakers to return to Turkey this summer and next.”