Simpson Travel sees 30% surge in bookings for most luxurious villas

Specialist villa operator Simpson Travel has reported a 30% year-on-year increase in bookings across its Simpson Signature portfolio.

Previously known as Simpson Exclusive, the collection features the operator’s “most luxurious” offering.

For the 2025 season, it features more than 50 villas across Greece, Turkey, Corsica and Italy.

The collection’s growth is partly attributed to “increased demand for this type of property from specialist agents”, as well as the appointment of Sarah Barnes (pictured) as a dedicated Simpson Signature specialist one year ago.

Agents who book a Simpson Signature villa can secure perks for their clients, such as fast-track airline boarding and a hamper upon arrival.

A new dedicated concierge service for all Signature bookings can arrange extras such as private chef services, boat hire and spa treatments.

Agents can book a virtual call with Barnes and their client before booking to discuss the details of their stay.

Hannah Naylor Vane, head of trade sales, said: “Our 2025 Simpson Signature villas are the ultimate villas in our programme and are ideal for agents with clients who are looking for a really special stay in a luxurious property with premium extras.

“At this end of the market, the support that we can give agents in terms of destination expertise and knowledge of each property is all-important.

“In addition to our trade specialist team, having our dedicated Simpson Signature specialist Sarah Barnes on hand should really help agents secure their booking.”