Amadeus River Cruises launches two-pronged charity initiative

Amadeus River Cruises has launched a charity project to “support vital conservation and cultural preservation efforts”.

The two core pillars of the Amadeus Smiles Project will be river habitat conservation and European cultural heritage.

Under river habitat conservation, Amadeus will aim to protect riverbanks, reduce pollution and restore habitats through different initiatives.

These include partnerships with Rewilding Europe and Djerdap National Park which will respectively protect the Dalmatian Pelican along the Black Sea Mediterranean Flyway and safeguard landscapes and ecosystems around the park.

Another initiative will be replacing non-native trees along the confluence of the Danube and Drava rivers with native trees like Black Poplar and White Willow.

Amadeus will also support cultural conservation projects, restoration of historical sites and local traditions.

These include improving “long-terms sustainability” at the archaeological site Lepenski Vir, supporting expanding the collection and educational programme at the Glasmuseum Wertheim and adapting traditional craft experiences at The Nederlands Opeluchtmseum in Arnhem.

UK managing director Andrew Iwasyszyn said: “Our journeys are about more than traversing rivers and enjoying stunning landscapes; they’re about forging meaningful connections with the environments we explore and the communities we encounter.

“With this in mind, we are thrilled to launch our new charity initiative, the Amadeus Smile Projects. Whether we’re protecting delicate ecosystems or nurturing Europe’s cultural treasures, our mission is clear: to leave a lasting legacy that embodies the spirit of our voyages.”