Blue Bay Travel targets acquisitions after ‘multi-million’ pound investment

Blue Bay Travel is to target acquisitions after securing a “multi-million” pound investment to fuel growth.

The unspecified injection of funds has been led by the online long-haul travel agency’s founder Stuart Wilson alongside chairman Andrew Gardner and existing investor Lawrence Dean. 

The deal sees the trio increase their investment in the business, with long-term backer LDC, the private equity arm of Lloyds Banking Group which first invested in 2017, continuing as a shareholder.

Based in Stoke-on-Trent, Blue Bay Travel was founded by Stuart and Angela Wilson in 2003 and now employs more than 90 staff.

The new phase of investment will support “ambitious growth plans” under chief executive Alistair Rowland, former chair of Abta.

A statement said: “The move marks a significant milestone in the company’s evolution and will provide the platform for further expansion through both organic growth and strategic acquisitions."

It comes as Blue Bay continues to deliver strong trading performance following the post-pandemic recovery in the travel sector. 

The company has continued to expand its portfolio of destinations and enhance its digital capabilities to meet changing consumer expectations. 

“The business will now focus on scaling its operations, strengthening partnerships, and identifying acquisition targets aligned with its long-term strategy,” the company noted.

Wilson said: “This investment marks an exciting new chapter for Blue Bay. 

“We’ve built a strong, trusted brand in the long-haul travel space, and this additional capital gives us the means to accelerate our growth - both through continued innovation and by exploring acquisition opportunities that complement our strengths.”

Gardner added: “The travel market is evolving rapidly, and Blue Bay is perfectly positioned to capitalise on the growing demand for

expertise-led, digitally driven travel. 

"Blue Bay has an impressive track record and a clear strategic vision. Together with Lawrence, we’re delighted to support Alistair Rowland and the leadership team as they pursue exciting new opportunities to take the business to the next level.”