Disney’s recently launched digital destination, PixieDust HQ, brings a wealth of resources, training and updates to travel professionals, combining Walt Disney World Resort, Disneyland Paris and Disney Cruise Line knowledge in one immersive platform.
Here’s what four travel professionals think of PixieDust HQ and how it’s helped them to sell Disney Destinations International’s range of experiences.

Disney specialist Sarah Clarke from Travel Counsellors explains why it’s her new favourite tool:
“With 25 years of Disney sales experience, and having first visited Disney World 35 years ago, I’m proud to be part of Travel Counsellors’ Disney Ambassador team. I love that the PixieDust HQ (PDHQ) training is fun and interactive, and information is easy to find on one platform. I’ve already completed the Walt Disney World and Disney Cruise Line courses and I’m now learning about Disneyland Paris. I always have the hub open on my laptop, so if I need to check something or have a question I can
just jump in. As a homeworker, I can also be on the go, so having the PDHQ app at my fingertips is so useful. PixieDust HQ really helps agents who may not know the product well boost both sales and customer experience by suggesting add-ons clients may not have considered. The incentives are amazing too – they’re a great way to help you push for more sales and keep up with your Disney knowledge!”

Fleur Whitby from Tui’s Bracknell branch shares what she loves about the new platform:
“I’ve been to Disneyland Paris and Walt Disney World Resort and I’m excited to experience a Disney Cruise soon. I love that on PixieDust HQ (PDHQ), all the information is in one place and it’s available both on desktop and in the app. I’m on PDHQ almost every day! I use it to check campaigns, hotel information and I have really enjoyed completing the training. It’s an incredibly valuable tool for training and support. The Resource Library is so helpful; it has everything from factsheets and pocket guides to downloadable brochures I can share with clients. The platform is so interactive and personalised – it gives me a little Disney boost each time I log in! It’s easy to navigate and see your training progress. I’ve been collecting reward points and have 300 so far. I’ve unlocked some amazing incentives, including Exclusive Travel Professional rates and offers, and even a one-day ticket for Walt Disney World Resort!”

Sarah Ashmore-Clarke from Hays Travel’s South Woodham Ferrers branch in Essex explains why she loves the new platform:
“I’m the Hays Travel Disney expert for the Essex region, so I’ve been lucky to visit Disneyland Paris and Walt Disney World Resort numerous times, and in September 2023 I experienced my first Disney Cruise, which I absolutely loved! In PixieDust HQ, I love the fact that you can personalise your profile by choosing your favourite characters/Disney franchise. The Resource Library is great for staying updated on all things Disney, plus I can find the campaign flyers there ready to download and email out to my region. Those who may be less familiar with Disney can use the training to learn more, while those agents who are more experienced can stay up to date with news and campaigns. Having it all in one place is a game- changer. I’ve also started collecting PixieDust points – the recent Six Times the Magic competition was really exciting and it was super easy to log my bookings to enter!”

Leanne Moreno, a Disney Dream Maker from Virgin Atlantic Holidays’ Bristol store, shares how the platform helps her bring clients’ dreams to life:
“My favourite thing about PixieDust HQ is that it turns training into something people actually want to sign up for. The platform is a mix of Disney magic and genuinely useful tools that make learning feel effortless. It keeps you updated, builds confidence and gives you everything you need to feel like a Disney expert without it ever feeling like training. I’ve been using PixieDust HQ as my go-to hub for quick, practical Disney updates. The ‘What’s New’ section helps me stay on top of offers and resort updates, and the sales toolkits are a huge help when I need clear explanations. Overall, it makes learning, knowing and selling Disney fun and helpful. So far, I’ve collected 300 points and enjoyed doing it – the first incentive was great fun. Being part of the shakedown cruise on Disney Fantasy with my family was amazing.”
Sign up now at pixiedusthq.com
The PixieDust HQ app is available on iOS and Google Play
© Disney 2026