Not In The Guidebooks extends campaign amid growing agent confidence

Not In The Guidebooks has extended its sales campaign and credited confidence among agents in selling private, immersive trips for helping it to achieve its strongest January on record.

The company said its January performance demonstrated growing appetite from travel agents and their customers for private journeys rooted in authentic local experiences and distinctive, different accommodation.

The company’s most popular destinations in January were Sri Lanka, Costa Rica, Lapland and Norway, which it said reflected strong demand for meaningful trips as well as bucket-list Arctic escapes.

It highlighted in particular growing agents’ confidence in selling private, tailored holidays which go beyond traditional touring as key to its success in January, underpinned by its sales campaign.

Strong sales so far this year and the fact the experience specialist’s sales campaign was so well received by the trade has now prompted it to extend its campaign into February.

Sales director Debbie Sowden said agents had been encouraged to sell new destinations, upsell bespoke trip elements and position immersive travel as a premium, flexible alternative to clients.

She said: “January has been an exceptional month for us and a real reflection of the confidence agents have in selling private, immersive travel.

“We’ve seen fantastic engagement across both our Arctic breaks and our immersive exploring range, with destinations like Sri Lanka, Costa Rica and Norway performing particularly well.

“The response to our January campaign has been incredibly positive, not just in terms of bookings, but in how engaged and proactive agents have been - which is why extending the offer into February felt like a natural next step.”

The extended campaign continues to offer up to £500 off selected holidays alongside agent booking incentives.

For each qualifying booking, agents can earn up to £1,200 in Love2Shop vouchers or choose to double the value of their Not In The Guidebooks travel credits to put towards their own holiday.