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Demand continues to shift to destinations perceived as safe
Tour operators say they are carefully monitoring the situation in the Middle East as the energy crisis threatens to disrupt tourism operations in resorts and client demand continues to shift to ‘safe’ destinations.
So far, operators have not reported any issues affecting clients on the ground despite widespread fuel shortages causing long queues at petrol stations or the decision by some destinations to close restaurants early to conserve power or encourage public transport use.
Egypt has already shortened opening hours of restaurants, shops and museums in response to the energy crisis linked to the war against Iran and closure of the Strait of Hormuz but has made tourist resorts exempt from the ruling, which lasts for one month from March 28.
Australia has made public transport free in Victoria and Tasmania to incentivise people not to drive while Kenya, Slovenia and Sri Lanka are among the destinations to have introduced fuel rationing, Mauritius has imposed restrictions to reduce wastage, and Vietnam is encouraging its citizens to stay at home to conserve fuel. Thailand has indicated it may have to introduce fuel rationing.
Martyn Sumners, executive director, The Specialist Travel Association (Aito), said its tour operator members were keeping a close eye on the impact of the energy crisis on tourism destinations.
He said: “Aito members are closely monitoring developments in the Middle East, while actively managing a complex and fast-moving situation to minimise any impact on clients and their own businesses.
“As the situation evolves, we will continue to assess what this may mean for our members, including any potential knock-on effects such as fuel supply pressures, transport limitations and disruption to local infrastructure and hospitality.”
Sam Clark, managing director of specialist operator Experience Travel Group, praised Sri Lanka’s decision to move “incredibly quickly” to put restrictions in place to ensure the country does not run out of fuel.
“They have already given allocations to tour operators to make sure we get enough fuel for our clients. They have been incredibly proactive. It’s been very reassuring from an operator point of view,” he said.
He added he was confident fuel shortages would not be an issue for the company’s tours in Sri Lanka up to the end of the season at the end of April.
"If it carries on into the summer then we will look at it again but we know we can operate all our holidays until the end of the season,” he said.
He added: “There are shortages for Thailand and Vietnam but again we are working closely with destination management companies and we’re confident holidays will all continue as normal even though there is panic buying.”
Kuoni said it was keeping on top of the situation in its destinations via its destination management companies in resort.
Managing director Mark Duguid said: “We have been reaching out and are in close communication with our DMCs, who are keeping a close eye on their side of the situation, making changes if needed and keeping us updated with the situation in resort. For the most part, once customers are on holiday there is very little change.
“We’ve recently had two members of our product team visiting Sri Lanka and Southeast Asia, and both report no issues or a change in their holidays.”
While operators said they had yet to see the impact of fuel shortages on their ground operations, they continued to report shifting demand for destinations and said most clients were opting to rebook or amend rather than cancel.
Sumners hailed Aito operators for working hard to facilitate postponements to trips, reroute or offer alternatives instead of cancelling outright.
"In many cases, they are also negotiating with suppliers to allow clients to defer trips without financial penalty, which helps maintain confidence and goodwill on all sides,” he said.
Demand was shifting to destinations perceived as more stable such as parts of Europe, the Caribbean and Latin America, he said, but also cited continued interest in travel to the Indian Ocean and Asia where alternative air routes could be arranged.
He reported “signs of stabilisation” in booking patterns among Aito members and an increase in last-minute bookings.
Cyprus has been widely cited as suffering a drop in demand as a result of the war but specialist Cyplon Holidays said that while new bookings had “stagnated”, existing bookings were “holding strong”.
Managing director Harry Hajipapas said: “In a small number of cases, clients are opting to move their trips to a later date, but overall demand remains steady. Egypt [also] continues to perform well for us, and here too we are seeing customers travel largely as normal.”
Tui reported British holidaymakers “ditching” complicated travel plans to opt for the western Mediterranean.
Company data revealed a “surge” in searches and bookings as customers opt for short-haul destinations in Spain, Italy and Portugal.

Tui UK & Ireland commercial director Chris Logan said: “We’re seeing an appetite for hassle-free travel, with customers prioritising familiar destinations they can reach easily and enjoy from the moment they land.
“The western Mediterranean ticks all the boxes, with sunshine and a huge variety of experiences whether you’re after beaches, culture or both.
“That’s why we’ve increased capacity to popular destinations ensuring customers have plenty of choice at a range of excellent value price points.”
Other operators said they were working hard to listen to agent partners to help clients rather than cancelling all trips.
Exsus Travel head of marketing Ella Dunham said clients were willing to adapt bookings rather than cancel and said the operator had worked with hoteliers to persuade them to postpone clients’ stays at the same rates paid for current trips to create a “win win” situation.
She said: “We are aware some tour operators have taken a tough stance and simply refunded all bookings where client travel has been affected whether they wished to be refunded or not, to the dismay of their agent partners and their subsequent clients, who are left at the last minute with no holiday to look forward to.
“However, Exsus’ policy has always been to listen to our partners and attempt to give the client what they want and we have been pleasantly surprised.”
Dunham reported sales had begun to stabilise after an initial slowdown. “Interestingly, there’s also a degree of forward-booking behaviour, with clients keen to secure availability in advance. At the same time, we’ve seen increased demand shift towards unaffected destinations and an upshift in last-minute bookings,” she said.
Matt Purser, managing director, Africa & Beyond agreed: “There was an initial lull where enquiries quietened down whilst agents were looking after existing bookings affected by the conflict. Over the last 10 days, enquiries and bookings have returned.”
Carrier also reported a “slight uptick” in forward business for March year on year and said airline capacity increases to the Caribbean, Asia and the Indian Ocean had helped the operator source alternative options for clients.
Head of trade partnerships Lee Marshall cited other destinations particularly in demand currently.
He said: “We have also seen growth within Europe, particularly in Italy and Spain, along with strong summer demand for Greece.
“The Caribbean remains very strong, especially Barbados, as does forward business to South Africa and the Indian Ocean – Mauritius and the Maldives in particular. Cruise holidays have also featured prominently in our top 10 for March.”
He added: “We believe the current disruption provides the industry with an opportunity to clearly demonstrate the value of booking with credible, experienced travel agents and bonded tour operators, and we are supporting our agent partners in communicating that message to their customers.”
Villa specialist Top Villas reported a 253% increase in European villa bookings in its the first quarter of this year on last year, which it attributed to a shift in destination demand and consumer behaviour as clients reassessed holiday plans.
It said the strongest growth in its portfolio was across southern Europe, with Croatia, Italy, and the Balearics the “stand out” destinations, but also noted demand for the US, particularly Florida.
Ed Frampton Fell, general manager, Top Villas, said: “What we are seeing is a clear pivot in both traveller behaviour and how holidays are being sold. British travellers are still very much looking to go away, but they are making more considered decisions about where and how they travel.
“We are also seeing travel agents and tour operators adapt quickly, shifting focus towards alternative products such as villa holidays to meet changing demand. That agility across the trade is playing a key role in maintaining momentum.”
Top Villas also noted an increase in enquiries for larger villas and multi generational stays and said it expected European demand to stay strong with consumers prioritising destinations offering accessibility, quality and flexibility.